Jerry Nordstrom - Online Marketing Professional Resume and Experience

Online Marketing Project Management

Jerry Nordstrom I have over 16 years experience developing and implementing Internet marketing initiatives, lead generation campaigns, analytical systems and social media strategies. Learning from the ground up I have hands on experience as an Internet business developer that encompasses all phases of project management, web development, SEM, SEO, social engagement, marketing data analysis and analytical reporting.

My core strength is being able to quickly understand and assess the strengths of a company's value proposition and translate that into compelling paid and social media campaigns to drive brand awareness, build online reputations and generate sales. I ask you to review my qualifications below then call me to discuss how we can move your company forward together.

Jerry Nordstrom's Resume

SEM Social Media Marketing Director
Lead Discovery Inc. Oceanside, CA.
August 2007 - Present
Founded and developed Lead Discovery into one of the nation's leading providers of financial services referrals. Managed up to 20 paid search accounts with an annual ad spend in excess of $1 million. Extensive use of SEM and Social Media drove the success of Lead Discovery. Included as an Adchamps company with Microsoft Advertising for the past 4 years.

Internet Marketing Manager
Emico Inc. San Diego, CA.
August 2003- August 2007
Responsible for all Web development and lead generation activities for this financial services company. Managed up to 8 online marketing campaign accounts and social media campaigns. Created online lead management and reporting application to track all campaign variables in relation to revenue produced. Made extensive use of A/B multivariate testing to optimize sales funnels. Managed a marketing budget in excess of $1 million per year.

Online Marketing Manager
Managed Operations Inc, Bedford, NH.
July 2000 July 2001
Responsible for directing the creation and administration of all corporate websites for this subscription based Applications Service Provider. Developed and managed database marketing strategy via Seibel CRM. Coordinated online lead generation campaigns among 200 channel partners. Implemented company-wide online marketing reporting system to keep stakeholders informed in real-time.

Internet Marketing Strategist
Pharmacopeia Inc / Accelrys Inc. San Diego, CA.
June 1998 - July 2000
Responsible for directing the development and administration of Pharmacopeia and Accelrys Inc's corporate websites. Coordinated multiple international departments and associated product managers to develop and deploy online lead generation strategies for their Life Science products and services. Developed analytics and conversion reporting system across multiple departments which identified new business opportunities and areas of growth.

Financial Administrator / SciNet Project Coordinator
San Diego Supercomputer Center/ General Atomic. San Diego, CA.
March 1994- June 1998.
Responsible for monthly financial reporting for grant recipients between UCSD and General Atomic. Created first website for SDSC at http://www.sdsc.edu. Project Coordinator for Supercomputing 1995 responsible for administering a $6 million physical network and engineering budget.

Education

Northeastern University, Boston Ma. 1986-1989

Achievements

First Internet Marketing Strategist at Accelrys Inc, a global corporation with 390 employees.
2004 Employee of the year for Innovative Use of Technology at Emico Inc.
2006 Employee of the year for Financial Security and Growth at Emico Inc.
Microsoft Advertising Adchamps program 2007-2010 one of only 20 individuals invited nationwide.
Search Engine Watch moderator for 7 years. Microsoft Adcenter Moderator for the past 4 years.
My wife and I are still in love after two children and 18 years of marriage.

Personal Life

Outside of my work life I'm an incredibly lucky husband married to my Austrian wife, Susanne for 18 years. We are the proud parents of two wonderful boys who give us an immense source of joy and zest for life each and every day. As a family we travel a great deal and have been fortunate enough to have spent many months touring throughout Europe, Northern Africa and the United States. Although we have been to many places around the world, whenever we come home to San Diego we can't help but saying, this is the best place in the world to live. My family is my life.

Golf, Soccer and Life Science are my odd combination of special interests.
Golf fully satisfies me because it's a finesse sport that challenges the mind as well as the body. There is an interesting similarity between Golf and Marketing as they both take a great deal of assessment of your tactics, creativity in your approach and trust in your ability to execute on your plan. I have achieved a 6 HC at the end of 2010 and played on the Golf Channel's Amateur tour. I shot my first hole-in-one on March 11, 2011 at The Crossings Golf Course on the Par 3, 4th hole, 225 yards using my Taylormade 200 series 5 wood and Taylormade Penta ball. One life goal I have is to reach a 2 HC and play in a PGA qualifying event.

I have been a soccer coach for the past 6 years with the Vista Storm's recreational program. Being a soccer coach has been a wonderful experience, it has taught me a lot about myself, my community and how healthy competition can be fun and not overly aggressive. This was my last year as coach as my boys have moved on to "professional" instruction and I am now seeking a way to fill that desire to give back to the youth in my community through teaching and promoting the game of Golf.

I have worked in and around the Life Science industry at different times over the past 12 years. The fascinating scientific research combined with the prospect of helping millions of sick or injured people around the world is what makes me so taken with this discipline. I am no scientist, however I do have a deep understanding of the field and have truly enjoyed marketing within this industry.